The story behind PullOber

The idea behind PullOber was born while I was on a three‑and‑a‑half‑month journey through Southeast Asia. I remember it as if it were yesterday. I was in the room of my accommodation, thinking about business ideas. And then it suddenly came to me: “PullOber” — the word that changed everything. At first it felt like a joke, but then I thought: man, this could really be something.

Still during the trip, I gathered all the necessary information, sketched the first logo, and even contacted a few manufacturers. I can tell you that in the beginning I definitely got ripped off on the price. I didn’t know anything — not about clothing, not about business or marketing, and not about how to build a website.

That’s when the journey truly began, and I trusted the process. At that point, PullOber wasn’t perfect, but it was real.